Designed and built
Design for products used by millions across Flanders, plus the onboarding and research behind growing ones.
VRT MAX
A year designing the streaming experience at Flanders' public broadcaster, the player redesign around chapters and highlights (rolled out during the World Cup), and an accessibility research framework.
Read case study →Kate · KBC
Designing what Kate, KBC's digital banking assistant, says back, 186 conversations, and the first push to bring LLMs into a rule-based chatbot. A world's-best banking-app award and Belgium's best chatbot.
Read case study →Payflip
Turning a manual, high-touch client onboarding into a guided self-serve flow inside the product, from 12 to 15 hours of supported work down to around 2 hours. Design and research at Smooth Sailing.
Read case study →Flexmail
Simplifying onboarding for a mature, engineering-led email-marketing platform, redesigning contact management and cutting time-to-value from weeks to days. Design and research at Smooth Sailing.
Read case study →Also worked with Vlaanderen and Hawaiian.